Made a STIHL commercial

[texasgun]

 

[Ernest T. Bass]

Uh-oh... I think we may be in trouble.  This submission made us laugh, and it's very professionally produced..


http://www.poptent.net/media/27451

[rick91351]

Honestly I like yours better.  Theirs is pure Madison Ave.  But theirs is the reason I hate going into a Big Box Store.  Sort of like talking to Napoleon Dynamite's twin brother or sister.   

     

[Ernest T. Bass]

Yeah, their skit is very true to life... They really went all out, too. Looks like they printed up generic chainsaw boxes, hid all of the other brand's logos and made a custom work apron for the kid. I'm glad you liked ours better, but if I were Stihl... I'd probably go more professional-looking.

[glenn kangiser]

Andrew.. we'd stihl think yours is better ... no matter what....

[Ernest T. Bass]

Oh no you don't! I want unbiased opinions, whether I like it or not.

[glenn kangiser]

OK - here is what I really think.  Yours is better.

The other people have a much worse pronunciation of the name, Stihl, than your actors do, as well as a much more boring presentation.  

At least from the Western point of view, they are saying Steel, a highly refined iron product.  Out here we say it more as "still", a contraption for making non-taxed liquor. [ouch]

I am sure they will want to appeal the the Western market where trees are bigger than pencils, therefore requiring a larger, more expensive, hence, more profitable saw.

I can see their presentation in a normal home depot.  When do I get to see a couple cool dudes sitting on a backwoods porch stealing from each other?...

Hillbillies just normally use bigger more expensive tools than city slickers......  

[peternap]

Theirs was well lighted a and scripted. I didn't care for the casting. The photography was fine and gave the big box feeling....but it was pretty bland.

Yours was my hands down favorite! It had a lot of subtle class.

[muldoon]

theirs was polished and shiny.  it focused on how bad home depot was instead of how good stihl was.
yours gave testimonial view of the product by someone who obviously uses it, build a cabin, cuts wood, etc. 

I already know how bad the box store is, I liked the hillbilly porch version better.  Not only was it funnier, it also focused stihl in a positive light while the other just put homelite and home depot in a bad light.  Between the two approaches, I like something being raised up over something being put down. 

[Ernest T. Bass]

Well, I'm glad for your honest opinions! And I'm glad for what they are, too.. I showed the competition to some friends and they were a little confused by the concept, not knowing that Stihls aren't available in box stores and figuring that's what he was looking at originally.. It was obvious to me, but maybe not to your average chainsawless Joe.

I guess speculating is kinda pointless.. And like AFV, the vidoes that I think are the dumbest always win.   The low video quality is bothering me, though. It's not going to broadcast pretty on a 52'' plasma.

[Ernest T. Bass]

the vidoes that I think are the dumbest always win.

Being a prophet 'aint always easy... The winner was announced today. Suffice it to say, we weren't selected. We weren't even a finalist, and neither was "Pretty Sweet".

Here's the winner:
http://www.poptent.net/media/27637

I don't want to be a sore loser, but frankly I think these people have no taste. The video footage used was canned promo stuff right from Stihl. Why do they want to pay someone 5 grand to basically stick their clips together with a few animated titles? The monologue was also pretty much cut-and-pasted right from Stihl's creative brief.

I want a Husky.

[rick91351]

You all got chain saw massacred.  The head office for STIHL or who ever picked the winner has no value for humor nor creativity.

   

[glenn kangiser]

Pretty poor IMO - I could hear the clanging music but not clearly hear what he was saying over the music...and I got that from listening to too many Stihls running with no earplugs... (and rock-n-roll).

[Ernest T. Bass]

I just don't understand it... It would be one thing if we lost to a creative, well thought-out original spot... but this is kind of frustrating.

We lost out on a couple of other contests as well.. The only one still running is an etrade campaign to come up with some new funny talking-baby-themed ideas, and we have four submissions..
http://www.poptent.net/user/LundFamProd#tab=media

Fingers crossed!

[glenn kangiser]

I find many advertising people to be pretty clueless about what is really good and what is bad.  Look at the idiotic adds nowadays...clearly for the dumbed down America for the most part....

[Sassy]

Hey, I'd never seen this thread before - I thought you guys did a great job!  Kept me very interested & it was very entertaining.  The one that won was very boring! 

One of these days you'll make it!   

[Ernest T. Bass]

Thanks Sassy.. I hope so, but if none of our babies pull through I don't know if we'll be trying any more.. Maybe if we get a better camera someday.