While a little sappy, this short video story by a Thai Insurance Company has a powerful emotional message:
http://www.youtube.com/watch_fullscreen?video_id=eJRKiweYxgM&l=93&t=OEgsToPDskIr3LmT0c5BWeAbbmWFNfN7&sk=mp3v_SxRhwMSkG66bYcVVgC&fs=1&title=thai%20life
(Bet it sells a lot of insurance!)